Monday, November 29, 2010

Of course this look into the dark side of Amazon Sales Rankings won't fit you ... but perhaps you have an author friend who feel the slightest tinge of recognition???

Thanks to past Kindle Nation featured author John Yunker for sending in this absolutely hilarious, spot-on video that he and his talented wife, short story author Midge Raymond, created for the relentlessly growing fellowship for those of us who are powerless over our need to check our Amazon sales rankings....

If there's any justice in the world, this video will sell them more books than a dozen "book trailers."

Sunday, November 28, 2010

Tip or Treat for Authors and Indie Publishers: How to Create a "Kindle for the Web" Sample of Your Kindle Book on Any Blog or Website

By Steve Windwalker

11.28.2010

Here's a great tool to help any indie author or publisher connect with readers by sharing free samples of their work.  All you need is a website or a blog, a Kindle edition of your book, and the patience to follow some very basic instructions.

What's it all about? Earlier this Fall Amazon launched the beta version of "Kindle for the Web," a new feature that should be a tremendous benefit for indie authors and publishers in their efforts to introduce ebook readers to their books, but unfortunately the company has been rather coy when it comes to sharing information to help embed "Kindle for the Web" samples on author and publisher websites and blogs. In fact, the specifics of the way the company has rolled out "Kindle for the Web" have led many authors to a mistaken conclusion that their books are somehow not eligible for the program.

Au contraire.
The beta "Kindle for the Web" program works for just about any book in the U.S. Kindle Store, except for free public domain books, based on my entirely anecdotal and unscientific research. 

So let's see if we can use this post to help open an important door for our readers and for anyone else with whom you would like to share this information. (We have to begin by sending you to another web page to copy the "script" for this tool, because if we simply pasted the script here you would see the tool rather than the script).

Here are the steps:
  1. Go to this web page -- HTML SCRIPT TO EMBED "KINDLE FOR THE WEB" SAMPLE  ON YOUR BLOG OR WEBSITE -- and copy the HTML script from that page into a blog post or onto your website. (Be sure set your blog post or other environment to "Edit HTML" rather than "Compose" mode before you paste the script.
  2. Select the Kindle edition for which you would like to provide a free sample, and isolate and copy its 10-digit ASIN (this stands for Amazon Standard Identification Number, and you can think of it as Amazon's version of an ISBN) to replace the ASIN in your script.
  3. Add your own material or copy before and/or after the script to make the most of the sample feature.
Good luck! And please feel free to share your comments or email them to hppress@gmail.com. Naturally, as with anything else, getting this feature to work on your blog or website is only half the battle. The other half, or more, is attracting readers to see the feature on your blog or website.

Here's an unadorned example of how the "Kindle for the Web" Sample script looks in a blog post:

Note: You may substitute the 10-digit ASIN of your choosing within the single quotes for “asin:” and you may also experiment with and change the values for width and height to make “Kindle for the Web” reader fit your blog. Of course, we hope you will keep the ‘ebest’ value for “assoctag:” which supports the Kindle Nation Daily and indieKindle blogs.

Wednesday, November 24, 2010

Tips from Bestselling Author Scott Nicholson for Authors and Publishers: Maximizing Your Movin’ & Shakin’

(Ed. Note: Please welcome bestselling author Scott Nicholson to indieKindle for this guest post this morning. I would be happy to consider similar pieces from other authors, but Scott is a shining example of a successful author who possesses some real wisdom and is willing to share it. And just to underline how important his overall approach has been, let me note that Disintegration remains firmly in the top 50 in the Kindle Store sales rankings more than three weeks after its Kindle Nation sponsorship. --S.W.)

By Scott Nicholson
, Guest Author
http://www.hauntedcomputer.com/


I’ve worked with Stephen Windwalker and Kindle Nation Daily several times this year, my first year as an indie author. And I can tell you from a career in media and as a New York author, marketing is a real crapshoot. The fact that I spend my marketing money here is a testament to my faith.

Windwalker has that thing called “target audience.” If you’re a Kindle author, he can introduce you to a Kindle audience better than anyone on the Internet except Amazon itself. KND subscribers are voluntary—they want the message. And you’re part of the message. (Ed. Note: When Scott refers to KND throughout this article, he is referring to the Kindle Nation Daily sponsorship program, which is described on this info page.)

But it’s not fair or realistic to expect KND to be the magic bullet. To maximize the impact of an instant audience, you should already have a platform firmly in place. So take the time to build your business from the ground up, starting by writing the best book you can, revising it, getting some proofreading or peer editing, and then seeking out professional cover artists (I use Neil at Ghostwriter Publications) and formatting (I use Ted at Dellaster Design).

While you’re doing that, grow your newsletter and meet Twitter and Facebook friends. Don’t worry about “numbers.” Better to have 10 people who share your enthusiasm than 1,000 “followers” who ignore you. Cultivate people who believe in your message and contribute to their lives as you can. Then, when your KND sponsorship is scheduled, mobilize your friend base. Try to get your book up a little early if you can, as a “soft opening.” That will give you time for sales, reviews, and a chance to work out any kinks. Then inspire your friends to amplify the sponsorship with freebies or other unique opportunities.

In my case, giving away Kindles as prizes on my blog tour was a natural fit. Even people without Kindles who participate will probably buy kindles later and maybe buy my books. If not, we had fun meeting and learning about the new digital era. It’s like giving away seeds to your gardening neighbors—it’s likely to come back in the form of tomatoes and zucchinis.

Price low, as Stephen recommends. I fared much better dropping to 99 cents for a limited time, because even after a number of books, there are plenty of people who don’t know me and won’t spend $6 or $9 on an author that’s new to them. I want people to try me because I believe they’ll want my other books, too.

I’ve done very well with my KND sponsorships. My crime thriller Disintegration hit #44 overall on the Kindle list the day after my sponsorship Oct. 31, partly because I already had the launch in place through my newsletter, with the stated goal of hitting the Top 100 (because then I’d give away an extra Kindle, so it was not only a team effort, it also carried personal incentive for participants). Disintegration was also a #1 Kindle Mover & Shaker, proof of its rapid rise up the charts.

The Red Church hit #144 after a Scary Short feature on KND a month ago and has stayed highly ranked in “Ghosts” ever since. Drummer Boy hit the 300s during a one-day blitz. On Saturday, Nov. 6, I ran a mini-campaign built around As I Die Lying and hit #317.  The only time I didn’t get big success was when I released my YA paranormal romance October Girls under a pen name. There were only two reviews at Amazon at the time, few sales, and no one knew who “L.C. Glazebrook” was. That to me showed the stark difference a foundation makes.

But don’t get hung up on rankings. Books have a natural rise and fall in the Kindle era, so don’t panic when you slip. You’re going to slip. Every writer in history eventually slips. You can always come back by staying positive, staying consistent, and staying visible without exhausting your social capital. And your next KND sponsorship will build on the previous effort. It’s a long-term investment in your business, not just a quick buzz.

Most importantly, think of your readers as “friends.” I’m uncomfortable with the words “followers” and “fans.” It implies a note of smug superiority. But you are nothing without your readers. Treat them like gold, and treat them like equals. So treat yourself like gold. That’s the true secret to success.


--------------------------------------
Scott Nicholson is author of 12 novels, including the thrillers Speed Dating with the Dead, Forever Never Ends, The Skull Ring, Burial to Follow, and Cursed! With J.R. Rain. His revised novels for the U.K. Kindle are Creative Spirit, Troubled, and Solom. He’s also written four comic series, six screenplays, and more than 60 short stories. His story collections include Ashes, The First, Murdermouth: Zombie Bits, and Flowers.

Join his Kindle giveaway blog tour at http://www.hauntedcomputer.com/blogtour.htm.

Friday, November 12, 2010

Planet iPad Blog Editor Tom Dulaney weighs in on the "Pedophile eBook" flap

By Tom Dulaney
Editor, Planet iPad

How utterly appropriate the an ebook published on October 28 has triggered a massive online debate about our freedom of speech. The internet is afire with arguments, citizen to citizen in open net forums, just in time for Veteran's Day. We honor the men and women who gave their lives, their limbs, their health and—at the very least—years of their lives to protect that freedom. We argue the shape and care of that freedom vigorously.

Two things are abominable and totally repugnant in America: pedophilia and restrictions on our freedom of speech.

The two clashed with a self-published ebook in the Kindle Store titled “The Pedophile's Guide to Love and Pleasure,” purporting to be a how to guide. The book appeared in Amazon's Kindle Store on October 28. It was removed yesterday during the firestorm of web protest. That fire ignited another: A rousing, heated, passionate debate of free speech, of what—if anything—should be censored, of who has the power to restrict even the most disgusting expression of ideas or opinions.

Pretty much lost in the outcry is an amazing truth about Amazon and the ebook phenomenon.  By making it so easy to publish a book on Amazon, the company threw open the doors to allow every person to enjoy "freedom of the press" as well as freedom of speech.  That is a major event in world history, to this reporter's thinking.

It took a couple of weeks for the offensive book to come to wider attention, but blog site TechCrunch was one of the first to spread the word widely.

From TechCrunch: "One thing Amazon loves to tout about their Kindle bookstore is their huge collection of wide-ranging titles. I’ll say. Here’s a great example of something I’m pretty sure you won’t find in rivals e-bookstores: The Pedophile's Guide to Love and Pleasure.” Yep, that’s the actual title."

TechCrunch also quoted Amazon as responding with this:

“Amazon believes it is censorship not to sell certain books simply because we or others believe their message is objectionable.  Amazon does not support or promote hatred or criminal acts, however, we do support the right of every individual to make their own purchasing decisions.”

All over the net, the debate continues today. Listen to some of the voices, using their right to speak freely, reveal the complexity of keeping our free speech unrestrained while protecting our children—and our society:

“But just because it's [pedophilia] against the law isn't necessarily a great reason [for censorship]. For example, I'd be okay with them selling a book about how to grow marijuana.”

“....censorship shouldn't be allowed but at the same time I'm all for it when it's silencing something that can lead to cruel punishment, torture or even death of a human or animal.”

“If this book was to help pedophiles get away with it or do more of it or anything like that I'd have a harder time defending Amazon. I don't know what's in the book."

"Hopefully we can trust Amazon not to publish a book that will be likely to get children molested.”

“Amazon (or any other business, for that matter) is in exactly this position of authority. They have the ability to decide what we can read by offering it or not.”

“I am totally against book banning of any sort. Think about some of the books that people tried to ban... the Bible, To Kill a Mockingbird, the Harry Potter series, to name just a few.”

“If banning is allowed on one book, it WILL lead to banning a whole lot of other books."

"Only those in a position of authority can be censors.”

“We need to protect ALL of our rights, not just a few. And the slippery slope WILL kick in eventually.”

And then there is the new form of free speech, the "troll," or outrageous statement online whose only purpose is to provoke an angry response.  The troller and friends then have a good laugh over the responses.  Here's an apparent troll, which was posted in the only positive review of the book on the Amazon site, before Amazon removed it:
“This is an ABSOLUTE must read for me. I have been looking EVERYWHERE for this and was about to give up hope..”


One side of the discussion worries—and rightly so—that any precedent allowing the constriction of free expression will lead to more controls. This is the “slippery slope” argument.

The other side argues that those who transmit news and ideas have a responsibility to protect readers by vetting their content.

The Supreme Court, time after time, has permitted objectionable speech because to do so would have a “chilling effect” on everyone's right to speak freely. The court decided free speech is so valuable it is worth it to cope with horrible speech.

There are calls and pressures coming to bear that demand Amazon take on the burden of deciding what is acceptable speech.

Others, while repudiating the pedophile book, argue that it is too dangerous to give that power to any company, or to any government body.

Amazon, in the words quoted by TechCrunch, tried valiantly to keep in its own patch which is the business of selling books, saying: “Amazon does not support or promote hatred or criminal acts, however, we do support the right of every individual to make their own purchasing decisions.”

Ever since Justice Oliver Wendell Holmes wrote in 1919 that Charles Schenck did not have the right to oppose the military draft in print (Schenck lost), fierce arguments break out each time ideas appear in print that offend or threaten the majority. That is a very good thing.

America's “policy” is that speech should be free and unhampered by any restraints. That's stated in our Bill of Rights, the First Amendment. But the Founding Fathers left it to us to argue it ought on a case-by-case basis.

And that's what we're doing this week.

We, as a nation, cannot ignore the heart of darkness and evil by keeping it out of print. We won't know where and how to light a candle of sanity if we cannot look into the abyss and see it for the nightmare it is.

Beyond that, as citizens, we have an obligation to look—at least some of us must be able to look.

Had more people looked at a book titled Mein Kampf (My Struggle), written in a jail cell by a failed Corporal, back in the 1920s and early 1930s, then perhaps World War II and the deaths of millions would not have become part of our history.

So this is the wonderful noise we are hearing and reading today, especially on Veteran's Day. We say in our nation, “Let freedom ring.” The truth is, we must ring that bell individually, for ourselves, as we are not doing in passionate debate.

Nations around the globe will watch this debate and shake their heads in wonder or dismay. Many will not understand how such a book could even be published. Many will not comprehend how the author might escape punishment.

And many will will no doubt wonder why a nation armed to the teeth as guaranteed by the Second Amendment even has to deal with the free speech issues guaranteed by the First Amendment.

The could logically think that in a nation awash with guns, armed neighbors and friends would be ample “chilling effect” to curb the more outrageous expressions of free speech.

We shoot off our mouths around armed people who do not shoot off their guns in response.

Go figure.

And happy Veterans Day to fellow veterans from all conflicts and all peacetime years.

Author Fan Mail: Mercury Falls author Rob Kroese

One of the treats that ensues naturally from my work with authors and publishers here at Kindle Nation and at several thousand other blogs under my close control is the steady stream of obsequious and inappropriately affectionate email messages that I receive each day. This is as it should be, and it is my untested theory that many of the email messages are actually perfumed. Unfortunately the reason the theory remains untested is that I cannot figure out how to enable my Mac's magical and revolutionary "scratch and sniff" feature. (Ordinarily I have my 12-year-old son handle such operations matters, but there is simply no good reason why he should be made aware of the likelihood that I daily receive perfumed missives from otherwise reputable male and female authors.)

In any case, which is to say, I digress. It probably goes without saying that I am far too busy to actually read these groveling, sniveling messages. I do respond, usually by saying "Great stuff!" or "Great to hear it!" and I always sign off by saying "Cheers," which I am told means one thing to upper crust types like myself and quite another to regular drinkers like myself. But even though I do not actually have time or patience to read them -- after all, I read 9 freakin' sponsorship submission novels an hour here! -- I suspect it would be a fine thing to share them here on my indieKindle blog for authors and publishers, if only to help train in the aforementioned pleasant and much-appreciated quality of obsequiousness.

So, I've selected at random the following message from a recent Kindle Nation sponsor, er, let me check for the name, here it is, Mr. Kroese, how would one pronounce that exactly? As I have taken pains to say, I didn't read it, although I failed to mention the other reason for not reading such emails, which is that I fear that reading such messages from the "author" hoi polloi might taint my humility, which I have been told, or perhaps I imagined being told, is among my several most charming qualities.

So here's the set-up:

Dear Mr. Windwalker (if that is your real name):

Perhaps you misunderstood the terms of the deal that I offered you. In exchange for agreeing to ghost-write your memoir, entitled “Walking with the Wind: One Man’s Journey to Overcome His Crippling Fear of Open Spaces,” you were supposed to use your Kindle Kung-Fu to boost my novel, Mercury Falls, “as near as possible to the top 100 books in the Kindle Store WITHOUT ACTUALLY BREAKING INTO THE TOP 100.” As you recall, I promised to make a $500 donation to the Gwendolyn Strong Foundation (http://www.gwendolynstrongfoundation.org/) if Mercury Falls rose higher than 101, but you assured me THAT WOULD NEVER HAPPEN. I feel, sir, that I have been duped. While I am sure that the GSF will use my $500 for worthwhile things like saving the lives of thousands of very small children, I cannot help be feel that this money could be better spent on my OWN charitable enterprise, confusingly also named “GSF.” My organization, “Greedo Shot First,” raises awareness about the fact that Han Solo was acting in SELF DEFENSE when he shot the bounty hunter Greedo in the Mos Eisley Cantina. But now, thanks to your abject trickery and my habit of looting the GSF treasury whenever I feel the need for  a Taco Bell run, Greedo Shot First will remain woefully underfunded. I hope saving the lives of a few thousand innocent children is worth that cost, Mr. Skywalker.

Rob Kroese

P.S. I also object to your characterization of me as a “madman.”
P.P.S. I assume we’re still on for ping-pong tomorrow? Call me.

Thank you, Mr. Croesus! Cheers!