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Authors and Publishers: How to Sponsor Kindle Nation Daily

Welcome to Kindle Nation's Sponsorship Info Page for authors and publishers. Over the past few years we've built a special relationship with some of the greatest readers in the world, people who read on Kindle. If you have a good book that is available on Kindle, sponsoring Kindle Nation and our partner sites can be an excellent way to bring it to the attention of readers. The purpose of this web page is to explain how sponsorship works and to provide you with direct access to sponsorship sign-up via PayPal as well as all the information you need to choose your sponsorship options wisely and make the program work as well as possible for you.

Just to be clear, we don't promise that your sponsorship will "pay for itself," and we don't even consider it an ad in the usual sense, because what we write about each book, or even whether we accept it as a sponsor, is entirely up to us. But we do guarantee that when you sponsor Kindle Nation you'll get a great deal of exposure, and we believe good exposure can give a good book a chance to connect with readers.

The only rigid requirement is that your Kindle edition must be priced at $9.99 or below, since the Free Book Alerts are all about helping our readers find great reads that are also great bargains. However, we strongly encourage you to take further steps -- title, cover image, product description, reviews, price, and of course the quality of the book itself! -- to make your book as attractive to readers as possible so that you don't waste your money, our time, or our readers' attention.

After you sign up and send us information and materials on your book, we'll respond within 7 business days with a schedule for your sponsorship to appear. (We appreciate your patience with our response time, which is a result of our time-consuming effort to make sure that all sponsored titles meet Kindle Nation Daily standards. We reserve the right to reject any sponsorship and will refund a prospective sponsor's full payment immediately upon make such a determination.)

We do make editorial decisions based on our sense of our readers' interests. If for any reason we choose not to provide you with a sponsorship opportunity we will refund your payment in full. Please be aware that we must occasionally make small changes to sponsorship schedules -- usually involving no more than 2 or 3 days -- due to our efforts to provide the best possible reading experience for readers and subscribers.

CONTENTS:

1. CHECK OUT OUR TRACK RECORD
   
2. SELECT A SPONSORSHIP OPTION
   
3. CHECK ON AVAILABILITY AND SCHEDULE IN ADVANCE
   
4. SIGN UP AND PAY WITH PAYPAL OR A CREDIT CARD
   
5. SEND YOUR EBOOK INFORMATION AND MATERIALS AND AWAIT OUR SCHEDULING EMAIL
   
6. TIPS AND IMPORTANT INFORMATION

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CHECK OUT OUR TRACK RECORD

We update these public spreadsheets daily to show complete, fully transparent results for our sponsors:

• April 2011
• March 2011
  
• February 2011
• January 2011
  
• December 2010

Please be aware that we provide valuable exposure, but it's up to you to make your book attractive to prospective readers. You may find it helpful to click on the links above to see how different sponsoring titles have performed depending on price, genre, title, reviews and ratings, cover art, and other factors.

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SELECT A SPONSORSHIP OPTION

• Option 1 - Free Book Alert Sponsorship - 1 Day: Kindle Nation Daily Free Book Alert sponsorship live on web and pushed directly via Whispernet to over 6,000 Kindles owned by paid subscribers.

• Option 2 - Free Kindle Nation Short Excerpt Email Sponsorship - 1 Day: Free Kindle Nation Shorts excerpt and sponsorship to be emailed to 5,000 opt-in free email subscribers and pushed directly via Whispernet to over 6,000 Kindles owned by paid subscribers. It's your choice whether to sponsor another author's Free Kindle Nation Short or your own, but the most powerful option is to sponsor your own.

• Option 3 - Free Book Alert Sponsorship - Weekly Newsletter Email Blast: Weekly Kindle Nation newsletter email blast sponsorship emailed each Tuesday to 5,800 opt-in free email subscribers. This is one of our most powerful sponsorship options because the free opt-in newsletter with live web links to your book achieves a very high level of engagement and response. This option tends to be sold out 6-8 weeks in advance, so schedule early if possible!

• Option 4 - Gold Sponsorship: This is a powerful medley of sponsorships that includes Options 1, 2, and 3: the Free Kindle Nation Short Excerpt Email Sponsorship, the Free Book Alert Sponsorship - 1 Day, and the Free Book Alert Sponsorship - Weekly Newsletter Email Blast. Since the Weekly Newsletter Email Blast option tends to be sold out months in advance, it is important to plan ahead for the Gold Sponsorship. (If you sign up for a Gold sponsorship, please specify whether you prefer to have all of your sponsorship days occur in the same week, or to have your daily and excerpt sponsorships occur as soon as possible rather than being held to occur in the same week as your weekly sponsorship).
  
  
  
• Option 5 - Silver Sponsorship: The Silver Sponsorship combines options 1 and 2 and allows a savings of $10 on the package.

• Option 6 - eBook of the Day Sponsorship - 1 Day: This package includes several elements: a one-day Planet iPad Free Book Alert Sponsorship; a small linked mention of title and author near the top of the Kindle Nation Daily website for at least 18 hours; a single "Kindle for the Web" sample post on the Kindle Nation Daily website at some time between noon and 8 pm Eastern, with brief linked mention of title and author; one Facebook status post and one Twitter tweet linking back to the "Kindle for the Web" sample post; one sidebar "eBook of the Day" box on the Kindle Nation Daily website for at least 18 hours, with linked title, author, and cover art; and an "eBook of the Day" box on key pages of the Kindle Lending Club website for at least 18 hours.

• Option 7 - Platinum Sponsorship: The Platinum Sponsorship combines options 1, 2, and 6 and allows a savings of $20 on the package.

• Option 8 - Kindle Lending Club Sponsorship - Weekly Newsletter Email Blast: Weekly Kindle Lending Club newsletter email blast sponsorship emailed each Wednesday to over 12,000 opt-in free email subscribers. Since this option is available for just one sponsorship each week, you may wish to schedule early if possible.
• Option 9 - Ruby Sponsorship Package: The Ruby package combines options 1 and 6 and allows a savings of $20 on the package.

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CHECK ON AVAILABILITY AND SCHEDULE IN ADVANCE

Our sponsorships are very popular with authors and publishers and are booked well in advance. Check here to get a rough idea of the availability of different options and packages before you sign up. Please be aware that we update this availability information manually as we are able, so at any given time actual availability may extend a week or two further out on the calendar. Once you sign up, we will be in touch with you within seven business days to schedule your sponsorship formally. Signing up holds your place in the scheduling queue, provided that you send us required information and materials promptly.

As of April 5, 2011 the closest available dates for the several sponsorship options are as follows:

• Option 1 - Free Book Alert Sponsorship - 1 Day: JULY 25, 2011
• Option 2 - Free Kindle Nation Short Excerpt Email Sponsorship - 1 Day: OCTOBER 5, 2011
• Option 3 - Free Book Alert Sponsorship - Weekly Newsletter Email Blast: JANUARY 31, 2012
• Option 4 - Gold Sponsorship (The Gold package is composed of options 1, 2, and 3, so each component's availability is based on its specific options' availability. The decision, then, when someone signs for a Gold sponsorship, involves whether she prefers to have all of her sponsorship days occur in the same week, or to have her daily and excerpt sponsorships occur as soon as possible rather than being held to occur in the same week as her weekly sponsorship.If you sign up for a Gold sponsorship, please specify whether you prefer to have all of your sponsorship days occur in the same week, or to have your daily and excerpt sponsorships occur as soon as possible rather than being held to occur in the same week as your weekly sponsorship).
• Option 5 - Silver Sponsorship (The Silver package is composed of options 1 and 2, so each component's availability is based on its specific options' availability.)
• Option 6 - eBook of the Day: JUNE 25, 2011.
• Option 7 - Platinum Sponsorship (The Platinum package is composed of options 1, 2, and 6, so each component's availability is based on its specific option's availability.)
• Option 8 - Kindle Lending Club Weekly Newsletter Email Blast: JUNE 22, 2011.
• Option 9 - Ruby Sponsorship (The Ruby package is composed of options 1 and 6, so each component's availability is based on its specific option's availability.)

We are always happy to schedule a sponsorship in advance to help you reserve a date and plan a campaign for a book that is yet to be released. Please request an appropriate earliest sponsorship date and email us and tell us when we will receive your materials: at least 10 days before the sponsorship date. It is important to schedule a sponsorship date at least 10 days after the book will be uploaded to the Kindle platform in order to optimize the effects of the sponsorship. (In such instances it is essential that you provide us with your title and latest possible publication date immediately, and then you must forward all other materials at least 10 days before your sponsorship date. There may be a $25 change fee in instances where we are forced to reschedule your sponsorship because your publication date or materials are delayed beyond the deadlines for your sponsorship date.)

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SIGN UP AND PAY WITH PAYPAL OR A CREDIT CARD

Please use the pull-down menus and buy button on this page to select an option that works for you.

Please select an option from the pulldown menu:

1. Free Book Alert Sponsorship - 1 Day $99.99 2. Free Kindle Nation Short Excerpt Email Sponsorship $119.99 3. KND Weekly Newsletter Email Blast Sponsorship $229.99 4. Gold Sponsorship - (Options 1, 2, and 3) $329.99 5. Silver Sponsorship - Save $10 on combo of Options 1 and 2 $199.99 6. eBook of the Day Package: See Text Description on this Page $119.99 7. Platinum Package - Save $20 on combo of Options 1, 2, + 6 $299.99 8. BookLending.com Sponsorship - Weekly eMail Newsletter Blast $159.99 9. Ruby Sponsorship - Save $20 on combo of Options 1 and 6 $199.99

If you have any difficulty using this feature, please email us at hppress@gmail.com or free to simply PayPal the indicated amount to hppress@gmail.com and follow up with an email stating the option you have chosen and providing the material on your book as specified in the next section.

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SEND YOUR EBOOK INFORMATION AND MATERIALS AND AWAIT OUR SCHEDULING EMAIL

Once you have signed up for a sponsorship, it is important that you send an email to us immediately at hppress@gmail.com with the following information:

• your title, 10-digit Kindle Store ASIN, and Kindle Store link;
• up to 150 words to help us describe your book to Kindle owners (but please note that we generally will take descriptive text and cover art from your book's Kindle Store page);
• any preferences regarding dates (although we are not always able to honor such preferences);
• and an e-copy of the entire book, as a review copy for me, in any format (MOBI, DOC, TXT, RTF, HTML, PDF but NOT EPUB, AZW or DOC-X) that I can easily send or convert to my Kindle; this may help me to provide a personal testimonial as well as your sponsorship copy. Please send the actual copy rather than a gift coupon or that sort of thing.
  

IMPORTANT NOTE: If you are selecting the Free Kindle Nation Short Excerpt Email Sponsorship (Option 2), the Gold package (Option 4) or the Platinum package (Option 7), you will also want to email us the excerpt that you would like us to run as a Free Kindle Nation Short.

For Free Kindle Nation Shorts submissions, I recommend at least 5,000 words and no more than 20,000. When sending a Free Kindle Nation Short excerpt, use DOC, TXT, RTF, HTML, but NOT MOBI, PDF, AZW or DOC-X. Try to make the submission substantial enough to differentiate it from the "free sample" that is available on every Kindle book page. (The FKNS feature does not have to be an excerpt, but that often works well. Something else that might work in some cases would be a discrete short story that observes one or more of the same characters in a different situation....)

Please note the following when sending your ebook information and awaiting our response:

1. If you send your sponsorship materials from an email address other than the address associated with your PayPal payment, it is essential that you include the PayPal-associated email address in the subject line of your email. Otherwise we will not be able to link the two emails and schedule your sponsorship.
2. If you sign up for a sponsorship, please expect to wait about 7 business days (10-12 days overall) before you hear from us. We generally vet submissions before scheduling them, and even if we have already vetted yours, we schedule on a first-come, first-served basis.
   

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TIPS AND IMPORTANT INFORMATION

• Remember that the combination of a $2.99 price and a well-targeted marketing campaign may help to turn your book into the kind of easy impulse buy that can help it to climb the bestseller list in its category. For more information on the real effect of prices in the Kindle Store, see this inexpensive ebook on pricing and royalties for Kindle books.

• A $2.99 price may not seem like much, but with the 70% Kindle Store royalty it could earn you over $2 per each copy sold, which compares favorably with paperback royalties from Big Six publishers.

• A Kindle Nation sponsorship will do a lot to shine a positive light on your book, but you can also help to make the most of that if your book has received some genuine positive customer reviews before the sponsorship occurs.

• Please pay close attention to file formatting specifications, or you will end up wasting significant time for both of us. When sending a review copy for me, use MOBI, DOC, TXT, RTF, HTML, PDF but NOT AZW or DOC-X. When sending a Free Kindle Nation Short excerpt, use DOC, TXT, RTF, HTML, but NOT MOBI, PDF, AZW or DOC-X.

• Sponsorships are generally posted by 12 noon Eastern time. Sometimes sales and sale rankings can take a few hours to update on the Kindle platform and in the Kindle store, so be patient. Most of our sponsors see a positive bump in sales and sales rankings about four to six hours after their sponsorships go live.

• While the vast majority of our sponsors have experienced dramatic short-term and long-term results, please be aware that we can't make a silk purse of a sow's ear here, and we can't even make a silk purse of a silk purse if the Kindle page for it makes it looks like a sow's ear. When a sponsor submits an erotica title with a full-color cover photograph of a model's hindquarters and 0 customer reviews (or poor customer reviews), there's a fair chance that the thousands of avid readers among our thousands of very discriminating subscribers will feel more insulted than inspired.

• We generally send you a link and a copy of our first tweet when we've posted your sponsorship, and you should feel free to use social networking sites like Twitter and Facebook to pass the word along and retweet our message.

• A number of our sponsors have asked me how they could best keep track of their sales rankings over time. I use free services called NovelRank and Title Z and they do a good job of tracking historical patterns.

• I should say here that although $9.99 is the maximum price we will allow for a sponsored title, our experience says that most authors sell so many more copies in the $2.99 to $4.99 range that it is well worth their choosing the lower price point in order to attract readers and maximize royalties.

• Please be aware that some of our sponsorships, including eBook of the Day and Free Kindle Nation Shorts sponsorships, actually post very late in the day and tend to have more impact the day following your scheduled date.

• If you request a cancellation or postponement of a sponsorship date after it has been scheduled, please understand that we may charge a change fee of $25 based on the time involved in processing your changes.

Plenty of Good News for Indie Authors and Publishers in the the Winter 2011 Kindle Nation Citizen Survey

by Stephen Windwalker

 

Why would an author or publisher be interested in the Winter 2011 Kindle Nation Citizen Survey?

Well, first, we all know that without other authors we would be nowhere, and one of the best things about other authors is that, with a very few, largely inexplicable exceptions, authors are voracious readers.

So, as a reader, you have every right to click here and participate in the survey. The deadline to participate is midnight Hawaii time Monday, January 31, 2011. There are 15 questions and most people tell me it takes them about 10 minutes from beginning to end.

But equally important is that the survey results are already shaping up to spell good news dramatic significance for indie authors and publishers. You can wait until you've completed the survey and you will be delivered automatically to a survey results link, or, if you're not the waiting kind, feel free to go ahead and click here to see the results now. Here are a few of the takeaways from the first 1,900 respondents:

Respondents continue to have strong positive feelings about bestselling authors (56% positive, 3% negative), but they don't think much of the big agency model publishers (10% positive, 41% negative). Indeed, they have much more positive feelings, for instance, about:

• Independent and emerging authors (52% positive, 1% negative)
• Small independent publishers (35.5% positive, 4% negative)
• Kindle Nation Daily (71% positive, 2% negative)

Influences such as electronic and print media reviews, bestseller lists, Oprah, or big bookstore displays in pointing readers to the books that they actually buy are in decline. Instead, respondents ranked the following, in order, as far more likely to influence them to buy books:

• recommended or listed by Amazon.
• recommended, listed, or excerpted on Kindle Nation.
• reading a free excerpt, author interview, or other material on Kindle Nation or another source.
• recommended by a friend, relative, or colleague.

Indie authors and indie publishers cannot survive without indie readers, and increasingly, readers are acting as if they are in charge when it comes to selecting the books they will read or acting as if they, the readers, are the final price-setting authorities:

• 89% of respondents identified with the statement, "I frequently choose to delay purchasing an ebook that I want to read if I believe that the price is too high."
• 76% of respondents identified with the statement, "If publishers keep charging higher bestseller prices, I'll buy more backlist or indie titles."

Take the Winter 2011 Kindle Nation Citizen Survey 

Here, if you are interested, are links for our previous Kindle Nation Survey Results:

• Spring 2009
• Fall 2009
• Winter 2010  
• Summer 2010

Kindle Nation eBook of the Day Results Rock, Available in a Separate Spreadsheet; Availabilities in February

By Steve Windwalker

One thing that's been exciting for us here at KND has been that our newest and least expensive form of sponsorship, the Kindle Nation Daily eBook of the Day, has recently been catching up with its more expensive alternatives when it comes to results for authors and publishers. I've just broken out a spreadsheet isolating the past 4 weeks' KND-EBOD results and it is now public at http://bit.ly/hD7EMM. We've added staff to help keep up with all of this, and we have availability as soon as February for KND-EBOD sponsorships.

One of the things that we've seen in the past month, as Rudy Kerkhoven suggested in his analysis above, is that the value of the same sales ranking as between, say, November and the present, has probably increased by a factor of 2 or 3 times. My hope is that by being totally transparent about sponsorship results we can help authors and publishers spend marketing dollars wisely, and also continue to play a role in helping to connect writers of distinction with the greatest readers in the world. (Pardon my sloganspeak, but what part of that is not true?) There are links to results for all of our different sponsorship offerings at the top of our Sponsorship Info Page at http://kindlehomepage.blogspot.com/p/sponsor-kindle-nation-daily-free-book.html.

indieKindle News for Authors and Publishers, January 21, 2011 - Featuring Indie Publisher David Niall Wilson's Post: "How Do I Sell My e-Book? A Publisher’s Thoughts"

Plenty of things to keep up for authors and indie publishers today, and here are just a few of them:

• First, some news for authors and indie publishers from Amazon. The company announced today that it is expanding its 70 per cent royalty program for Kindle sales, already offered in the U.S. and U.K., to ebooks sold in Canada. In the same press release, Amazon announced almost parenthetically that it was changing the name of the Kindle Digital Text Platform to "Kindle Direct Publishing." So, we stop saying DTP. We start saying KDP.
• Second, now that it has a spiffy new name, Kindle Digital Publishing launched a spiffy new (apparently) monthly newsletter for KDP authors and publishers. If you haven't seen it already in your inbox, you can read it here in your browser.
• Third, if you haven't noticed already, Kindle Nation is conducting one of its twice-a-year major surveys of our readers, and there is plenty there that will be of interest to authors and publishers. Our last survey got about 2,000 responses from Kindle owners, and several of our questions and choices this time around focus in on what influences readers to buy Kindle books, and what kind of things create friction that keeps them from buying books even if they are interested in reading them. Most authors I know are also prolific readers, so I hope that you will click here to participate in the Winter 2011 Kindle Nation Citizen Survey and here to see the results.
• And finally, I thought Crossroads Press publisher David Niall Wilson shared some important insights in his post today under the title How Do I Sell My e-Book? A Publisher’s Thoughts, so I was especially pleased when he agreed to allow me to cross-post it here.  You may notice that there's a nice mention of the Kindle Nation Daily sponsorship program toward the end, but all I can say is that it was totally unsolicited and unexpected.

The post first appeared this morning here at David's eponymous blog. And while you've got that clicker working you might want to check out these Crossroads Press listings in the Kindle Store.

Here's David:

By David Niall Wilson

I have seen far too many ‘gurus’ chime in on this subject, and after nearly a year in the business of growing a digital publishing company, I feel like I have some value-add to bring to the mix. I’m not a ‘guru’ and do not ever want to be considered one, but I have been doing this for a while now, and I’ve observed some things you might find usesful. It’s worth the effort, I think, to try and get it all into perspective in my own mind.

First of all, books are books. Stephen King’s eBooks sell better than those of a new writer no one has heard of. Blogs about and reviews of Stephen King books get more notice than those of lesser-known authors, and generate more sales. Authors – in short – who were already popular before putting their titles out in eBook format are still more popular than authors who were not. Authors who bring an audience from mass market publishing to their eBooks sell better than those with no track record. These are facts, and no amount of blogging, posturing, or tears will change them.

So what do you do?

There are solid answers. Covers matter. That said, you don’t need to go out and break the bank on a professional cover designer to get a very good, commercial cover. I’ve done some extensive analysis on our titles, and I can tell you that there is absolutely ZERO evidence in my data to show that the cover art is a huge factor unless it is godawful. If your little brother did it in Microsoft Paint, or you let Calibre generate it for you, or the colors are all mis-matched, you’re going to lose sales for the same reason a similar cover would not work on a print book. It looks amateurish.

That said, there is a lot that can be done with Photoshop, and there are people out there with some amazing artwork that won’t cost you an arm and a leg. You just have to look for them. Join the community at Deviant Art and meet some of the wonderful artists there. Browse the public domain photo sites. You may pay some for the rights to an image, but you can often find one you’ll like for a very reasonable price – or even free. Then all you need is to study some books, see what sort of font and text arrangement appeals to you, and find someone capable of dropping it onto your image. All that is a fancy way of saying – most of you aren’t going to make hundreds of dollars on your eBook right off the bat, and investing a bunch of cash in a cover is a serious risk that isn’t really necessary, in my opinion (and experience). Some of the covers we’ve used that I think are the most mundane have resulted in great selling titles, and several titles with amazing covers have not done well at all.

Copy-editing and format matter. If you just run a word document through some conversion program and slap it up, it’s not going to look good. If you don’t get at least one other set of eyes carefully going over your work, it’s not going to read well – it’s going to have typos. Almost no-one is perfect enough to write without errors…and though you may see them easily in another person’s work, you may also NOT catch them in your own. Do yourself a favor and – even if you have to pay a small fee for it – find a proof-reader worth their salt. Then salt them.

On most eBook sites you can assign “Tags” to your books. This might seem trivial, but it is not. There are whole groups out there cross-tagging one another’s books to bring the numbers of people “agreeing” with them high enough to bump them up the search ranks. On Amazon, for instance, if you search the word BLOOD – the book with the highest ranking on that search term is going to come up first. Also, books that have the word BLOOD in their title may start getting that book listed in the “related” products and sent out in “you might also be interested in” e-mail notices.

Price matters. If you are a known quantity,and you present new, original work, you can get more for your eBook. If you are NOT a known quantity, or if you are bringing back older work that can be bought used and cheap in print editions, don’t be greedy. If you charge the $2.99 league minimum at Amazon, you will get more per sale than you ever got from a print publisher per sale by a huge factor. Print books pay (average) 4-10 percent royalty. If you sell your book through Crossroad Press – for instance – you get 80 percent of $2.05 (about what Amazon pays us per sold title after deducting their “delivery” fee) – that’s a good chunk per sale, and it adds up fast. We sell new, original works higher – $3.99 and $4.99 – and those seem to be workable prices as well, but keep in mind what you are asking of your readers. Ignore everything else and buy my book. Give them as many reasons as you can.

Do a good write-up for the book. I sometimes have a hard time getting my authors to help with this, and I do what I can, but a good solid “hook” in the product description is crucial. In print publishing you usually have little or no input to what the publisher puts up as a description, but here – in the digital world – you can write it and even change it with impunity.

When you get reviews, respond to them positively, even the bad ones. Never drop to thelevel of a sour-voiced reviewer. You’re just playing into their game, and you’ll regret it before all is said and done. Remain professional.

Visit forums and bulletin boards and blogs that are related to a: your genre and b: eBooks in general. Be a pro-active part of their communities before blowing your own horn, or it will backfire.

Make sure your author info is available. Set up your Amazon Author’s Page. Set up your Smashwords profile. If you get reviews complaining about typos – proofread and re-publish. Never believe that because someone else did a thing, you can copy what they did and it will work for you…it’s not going to. Each book, and each author, is unique in some way, and requires an individual approach.

Product, product, product. If you have words sitting around out of print, or languishing for years without publication, I suggest you dust them off and get them out there. A body of work in eBook format can generate steady sales much more quickly and reliably than one, or two eBooks. One thing is certain – a story or novel on your hard drive for ten years unread made you no money at all.

The bottom line is – you don’t need a guru. You need hard work, patience, attention to detail, and the same bit of luck you always needed to succeed. It’s easier to get IN the door of digital publishing, but the doors are open very wide. In the old days readers clamored at the publishing door for more to read. Now those doors are big and revolving, and the readers disperse in all directions as they pass through. Latching onto them and drawing them to your work is a whole new ballgame. Pay attention, learn from what you see, don’t let ANYONE tell you the best way to do a thing is”blah blah” unless they can show that “blah blah” has worked for a lot of people over time. And just SAYING that it has worked isn’t enough. Show me stats on how that new expensive cover built sales. Show me, in other words, the money. And don’t do it by showing me someone already successful.

Also, don’t listen to tales of inflated sales. You can go to Novelrank.com and put in the ASIN of any book there and track it. If it’s already being tracked, you just log in and add it to those you are tracking. This way, when someone claims a thousand sales, you can check, and if you see a title upcoming you want to keep an eye on to see if something someone did worked for promotion – you have some (albeit imperfect) stats. I’ve seen some eye-opening whoppers told on the net about huge sales that I observed personally through Novel Rank to be much smaller. Keep in mind that Novel Rank is not perfect, and that it only tracks from the moment you START tracking, so any sales prior to that you can’t see. Hype is what it is.

(Ed. Note: Although I think Novelrank is a worthwhile tool, I do want to point out my experience here that its software tends to undercount U.S. Kindle Store sales, especially in times of rapid growth such as the past few weeks. This is natural given the fact that the software must be based on backward-looking algorithms, but I'm just saying that I wouldn't use Novelrank numbers to challenge anyone's sales claims. --S.W.)

I am happy to offer advice if asked, but that’s all it is. I don’t know how to make your book sell better for CERTAIN – I only know what is working at Crossroad Press. We’ve grown in leaps and bounds, sales are up (best month ever happening now).

One last thing…Kindle Nation Daily sponsorship. While this is not a guaranteed success – I have found that if you listen to them – go in with a good cover price, a decent cover, at least a couple of good reviews on your book already (and not fluffy, gushing ones either – real reviews) – you can generate a good number of sales that last over several days…

We have sponsored several books there, and at least three of them did very, very well. I would recommend their service to anyone.

Enough for one day…

-DNW

Just How Big is the Kindle Revolution? Our Estimates: Amazon Has Sold 12 Million Kindles, and There Were Over 10 Million Paid Kindle eBook Sales in the Last Week of 2010

By Steve Windwalker

Amazon inducted bestselling author Nora Roberts as the third member of its Kindle Million Club yesterday with a press release stating that Roberts "has sold 1,170,539 Kindle books under her name and her pseudonym J.D. Robb." So we now have the following members in the Kindle Million Club, and you can click on these links to fill your Kindles up with hundreds of their titles:

• Visit Amazon's James Patterson Page 
• Visit Amazon's Stieg Larsson Page 
• Visit Amazon's Nora Roberts Page 

Come to think of it, when you look at the long lists of titles by Roberts and Patterson, it is all the more impressive that Larsson was able to storm the castle with a single trilogy. But there's definitely a lesson here for emerging authors, and it is a lesson that many Kindle Nation faves like Imogen Rose, Scott Nicholson, Paul Levine and J.A. Konrath have learned well: trilogies, series, and multiple titles allows authors great efficiencies when it comes to building exposure for their books.

While the Kindle Million Club will always be an elite club, it is also very likely that membership in the club will expand geometrically in the next few years. By this time next year I would expect the club to have about 10 members, and to be very close to inducting its first "indie author" member. By mid-decade we'll see a dozen members of the club who are operating, at least for current ebook purposes, without traditional publishers.

Which brings us back to a topic we've been discussing ever since the first month the Kindle came out back in late 2007: just how big is the Kindle revolution?

In last week's Kindle Nation weekly digest we hinted that I would be back this week with some analysis to support my belief that:

• first, Amazon recently passed the 12-million mark in total Kindles shipped since November 2007; and
• second, readers downloaded about 15 million Kindle ebooks, including 10 million paid books, during the final week of 2010.

Frankly, the details of triangulating in on how many Kindles there are in the world can get a little dull, but here are our estimated benchmarks for cumulative Kindle sales during the past three years and change:

• Kindle Launch - November 19, 2007
• 100,000 Kindles - March 2008
• 750,000 Kindles - October 2008
• 1 Million Kindles - March 2009 (Kindle 2 Ships)
• 3 Million Kindles - December 2009
• 4 Million Kindles - July 2010
• 6 Million Kindles - August 2010 (Kindle 3 Ships)
• 8.5 Million Kindles - December 12, 2010
• 11 Million Kindles - December 24, 2010
• 12 Million Kindles - January 2011
• 22 Million Kindles - December 2011 (conservative projection)
• 35 Million Kindles - December 2012 (conservative projection)

All of the figures for 2008 and 2009 are consistent with figures we estimated contemporaneously, and of course others then claimed at each of those points that our estimates were far too aggressive. In each case, however, the sales arc on which my figures were based was eventually confirmed and became the consensus view.

Now we're not trying to prove our case to a jury here, and of course Amazon doesn't disclose these numbers. But a few things that Amazon has said in the past year or so help, nonetheless, with the triangulation:

• Jeff Bezos announced at the end of 2009 that Amazon had sold "millions of Kindles."
• Amazon announced on December 13, 2010 that "in just the first 73 days of this holiday quarter, we've already sold millions of our all-new Kindles with the latest E Ink Pearl displays. In fact, in the last 73 days, readers have purchased more Kindles than we sold during all of 2009."
• Amazon announced on October 24, 2007 that it had sold 2.5 million copies of Harry Potter and the Deathly Hallows (Book 7), with the 2007 holiday season still to come and the July 2009 paperback edition yet to be released. The Potter book has continued to sell briskly in the past three years (hardcover #1 for the entire year 2007, and both hardcover and paperback editions remain in the top 1,000 even now, in January 2011.
• Amazon announced on December 27, 2010 that in just 4 months since its launch the Kindle  3 had already become "the bestselling product in Amazon's history, eclipsing Harry Potter and the Deathly Hallows (Book 7)." That statement referred both to hardcover and paperback copies of the Potter book, for which I would estimate Amazon's total cumulative worldwide print sales to be about 7.1 million copies.
• Finally, Amazon said throughout the month of December that it would not be shipping Kindles outside the U.S. in time for Christmas delivery, and all of the indications available to us here at Kindle Nation are that international Kindle shipments in the three weeks since Christmas have been very, very brisk.

I will leave you to connect your own dots there, if you are interested. Call me unrigourous, but this is not graduate school. Of course it doesn't really matter in the long run if Amazon has shipped 12 million Kindles to date or 11.75 million or 12.3 million, but if you come up with a figure of fewer than 11.5 million you haven't connected all the dots. The technical term is that they have shipped an even gazillion, and the Kindle's sales velocity is not slowing down. Au contraire.

So what about my claim that readers downloaded 15 million Kindle books, 10 million of them paid, in the last week of 2010? Actually, those figures are conservative, despite the fact that my friend and colleague Morris Rosenthal (who brings a lot to the table where statistical estimates of Amazon sales are concerned) puts the figure at 3 to 3.5 million.

There are some important numbers that I cannot share here because they involve confidential information concerning my own sales figures and figures that have been shared confidentially with me by other authors and publishers, so let's take a different approach. We'll call it "common sense," and there are several different ways we can come at this. Let's start with something we got from the world of the Nook:

• Barnes and Noble issued a press release on December 30 saying both that it had sold "millions of Nooks" so far and that customers had downloaded "nearly one million NOOKbooks purchased and downloaded on Christmas Day alone." So we can extrapolate that on Christmas Day alone there was at least one ebook sold for every three Nooks.
• We begin with the expectation that there were 11 million Kindles by December 25, but let's say that 1 million of those were secondary Kindles, defunct Kindles, etc. On the other 10 million Kindles, assuming that Kindle owners are every bit the active readers that Nook owners appear to be, that would lead us to conclude that they downloaded 3.3 million Kindle books on Christmas Day alone. 
• Amazon stated earlier that about 20 percent of Kindle books are downloaded to Kindle apps on other devices. While Kindle device sales were certainly brisk ahead of Christmas, so were sales of all the other devices that run the Kindle purchasing and reading app. Thus it makes sense to stick with the 20 percent figure for Kindle purchases on other devices, and if we do the math, that would come to 825,000 Kindle books downloaded on other devices. Let's round it down to 4 million. Yep, that's 4 million Kindle books purchased and downloaded on Christmas Day.
• While the annual rush period for print book publishers, retailers, and authors runs from Black Friday to Christmas Eve, it's a very different calendar in the ebook business. Sales peak on Christmas Day and hold at very high levels through the first week of January as people open new ebook readers. On December 25, 2009, I sold over 1,700 copies of my bestselling ebook, which was more than 3 times my sales on any previous day. But that ebook's daily sales did not slip below 1,000 copies a day on any of the next 10 days. That experience runs parallel to what I have witnessed but cannot disclose about dozens of other ebooks by other authors, so that I am confident that if Amazon sold 4 million Kindle books on Christmas Day, its sales for the following 6 days did not slip below 2 million copies a day, for a total of over 16 million Kindle books sold during the final week of 2010, and the figure is probably higher still by a million or more. Even if a third of the downloaded Kindle books were free, that still comes to over 10.5 million paid Kindle books.

Or here's another way to look at it, and we start again with the 11 million Kindles figure as of Christmas morning:

• That figure includes 4 million previous-generation Kindles that were shipped by July 2010 and another 2 million Kindle 3s that were shipped prior to Labor Day. Let's say that no paid ebooks at all were purchased on a million of those units during the last week of 2010, and that only an average of 0.5 ebooks were purchased that week on the other 5 million units. So there's a very conservative start, with 2.5 million paid ebooks sold on those ancient Kindles.
• Then let's take the 5 million new Kindles shipped since August. Let's say, again, that a million of those weren't used to download a single ebook for the final week of 2010. On the other 4 million, let's hypothesize something like this:

• 1 million units downloaded 0.5 books each (0.5)
• 1 million units downloaded 1.0 books each (1.0)
• 1 million units downloaded 2.0 books each (2.0)
• 1 million units downloaded 3.0 books each (3.0)

• That comes to 9 million paid ebooks loaded directly to Kindles, and that would suggest 2.25 million ebooks loaded to Kindle apps on other devices, for a total of 11.25 million.
• Again, I believe these models and the results of 10.5 to 11.25 million paid Kindle ebook sales for the last week of 2010 are conservative, because, for one thing, I believe that about 3 million Kindles were opened for the first time on or about Christmas Day and it would confound my understanding of human nature to think that, in the hands of people who love to read, those newly unwrapped Kindles led to only 6 million ebooks downloaded. I just don't see many of those folks saying, "I can't wait until Monday morning so I can go to the public library to find something to read."

We could go on and on, but I sense that your eyes have already long since glazed over. Again, it doesn't really matter if there were 11.25 million paid Kindle books sold during the last week of 2010 or 9.7 million, but we can be quite sure that the figure was far north of 3.5 million.

I have no doubt that there will be a few publishing industry insiders who read this post and conclude once again that I've been drinking that Kindle Kool-Aid again, and that I am totally caught up in the hype of the so-called "Kindle revolution." They will point out that everyone knows that ebook sales are really only 8 or 10 percent of the trade book market.

To which I say, yep, it's apple-flavored Kool-Aid and, well, how do you like these apples? ... as reported today by Bob Minzesheimer and Craig Wilson in their USA TODAY Book Buzz column:

E-books surge: Egads, as cartoon heroes would say. E-books had another great week after up to 5 million digital reading devices were unwrapped for the holidays. Last week, the e-book outsold the print version for 18 of the top 50 books on USA TODAY's Best-Selling Books list, including all three Stieg Larsson novels. The week before, 19 had higher e-book than print sales. That was the first time the top 50 list has had more than two titles in which the e-version outsold print.

Over Two-Thirds of Our Kindle Nation Sponsors Climb into the Top 3,000 Overall, and Sponsorships Are Available

By Steve Windwalker, editor of indieKindle and Kindle Nation

The peak annual period for shopping in the Kindle Store begins at around 5 pm Eastern on December 24 and continues for the next two weeks, and as it approaches we've been payng close attention to the results that Kindle Nation Daily sponsors have been getting in their efforts to connect with more Kindle readers. Our December 2010 Kindle Nation Sponsorship Results spreadsheet is available for all to see and has now been updated through December 20. Here are some of the benchmarks:

• 14 out of 55 sponsoring titles overall have climbed into the top 1,000 in Kindle Store sales rankings
• 29 out of 55 sponsoring titles overall have climbed into the top 2,000 in Kindle Store sales rankings
• 37 out of 55 sponsoring titles overall have climbed into the top 3,000 in Kindle Store sales rankings, including

• 8 out of 8 Free Kindle Nation Shorts sponsors/excerpts
• 18 out of 21 daily Free Book Alert sponsoring titles

• Among titles priced at $3.79 and up, 4 out of 9 have climbed into the top 5,000
• Among titles priced at $0.99, 15 out of 17 have climbed into the top 2,100
• Among titles priced at $1.99, 2 out of 2 have climbed into the top 1,500
• Among titles priced at $2.99, 18 out of 29 have climbed into the top 3,000

Finally, 10 out of 18 of our newer and less expensive Ebook of the Day sponsoring titles have climbed into the top 10,000, but we're working to strengthen the presentation on this and we see progress: 3 of the last 4 have climbed into the top 5,000, 2 of them into the top 2,000.

I personally don't believe much in advertising, but I do believe in connecting, and I see these sponsorships as a way of connecting with readers who are engaged and responsive.

What might an author or publisher get from sponsoring Kindle Nation, other than a warm fuzzy feeling for helping a hard-working guy like me?

There's never a guarantee of success, and definitions of success can vary widely among authors and publishers. But if you have written or published a book of real distinction and you want to increase exposure and connect with more readers, we work hard to help you in that effort. We have over 10,000 regular readers between our several platforms, and we often refer to Kindle Nation readers as the greatest readers in the world. If I had to describe their reading habits, I couldn't do it, but I can tell you that as readers they are prolific, savvy, price-conscious, ecumenical with respect to genre, and they don't care for trashy books, trashy covers (even though I do), and trashy reviews (I know, because I've written a few!).

I hope that helps.

Currently there is availability in early March for daily Free Book Alert sponsorships and Free Kindle Nation Shorts excerpt sponsorships, and in January for eBook of the Day sponsorships. We continue to offer a Silver package that knocks $10 off the price of a combo of the daily Free Book Alert sponsorship and the Free Kindle Nation Shorts excerpt sponsorship. See our sponsorship info page for more information and sign-up.

In New Attack on Author Productivity, Amazon Announces Free Offering of Neilsen BookScan Data

Some indieKindle readers may be under the impression that Amazon is doing good things for authors and indie publishers these days, but I dunno.

The bookseller, er, ebook trailblazer, er, global behemoth, er, multi-platform international publishing company announced a new venture this morning that is likely to reduce total creative productivity among American authors by 60 to 75 per cent during the next year.

What evil has Amazon wrought?

The company announced today that "authors who use Amazon’s Author Central service (http://authorcentral.amazon.com) can now view Nielsen BookScan’s weekly geographic sales data for their print books for free."

The sordid story of author suffering in the grip of ASRS (Amazon Sales Ranking Syndrome) has, of course, been chronicled with increasing frequency on the web and was the subject of documentary coverage here at indieKindle just last week. It has been known to affect entire families and even certain neighborhoods such as Park Slope and Studio City, and now -- it appears -- the syndrome is showing an amazing resiliency and ability to fight back against antibodies, antidotes, and 12-steppers.

Prior to Amazon's launch of the Kindle in November 2007, it was widely believed that there was, roughly speaking, a 50:50 ratio between the time that professional authors spent writing and the time they spent checking their Amazon Sales Rankings. Post-Kindle, the ratio, at least in the U.S., has exceeded 2:1 in favor of time sapped from writing by ASRS. 

Amazon's "free" offering of Neilsen BookScan data to individual authors will, in all likelihood, be the final tipping point for ASRS, after which few new books, if any, will ever be finished.

Amazon's news release follows:

Weekly Nielsen BookScan Data for Print Book Sales Now Available for Free to Authors in Amazon’s Author Central Service

For the first time, authors can track their books’ weekly print sales, including geographical distribution, as recorded by Nielsen BookScan (widely regarded as the best source for industry print book sales)

Author Central also launches tracking of historical Amazon bestsellers rank for each of an author’s books

SEATTLE–Dec. 9, 2010 –Amazon.com (NASDAQ: AMZN) today announced that authors who use Amazon’s Author Central service can now view Nielsen BookScan’s weekly geographic sales data for their print books for free.  Author Central is a free service provided by Amazon that helps authors promote their books and reach more readers. Also announced today, Author Central has added a feature that shows authors past history on the Amazon bestsellers rank for their books.

                                                                                                                     

“Authors are an important community for us,” said Russ Grandinetti, Vice President, Amazon. “We’re really happy to make it easy and free for them to see geographical BookScan data updated weekly, as well as historical Amazon bestsellers rank, for their books.  We hope this creates an improved feedback loop for authors and enables them to develop more effective methods for reaching the widest possible audience.”

For the first time anywhere, authors can access timely geographic sales trends aggregated across retailers by Nielsen BookScan, widely regarded as the best source for industry print book sales.  The new “Sales by Geography” feature displays a map of the continental United States, highlighting the areas where copies of authors’ books have been sold. The new “Sales by Week” feature displays a bar chart of an author’s sales recorded over the trailing four weeks. Authors can also see how many copies of each title were sold by print-edition type, e.g. hardcover or paperback. Digital book sales are not included in BookScan data.  Nielsen BookScan estimates that it tracks 75 percent of print trade books sold in the United States, collected at more than 10,000 online and offline locations.

“I love the new sales information features on Author Central, especially the interactive sales map,” said Sarah Mlynowski, author of “Gimme a Call.” “Seeing retail sales by city allows me to effectively target my offline and online promotional efforts—and track their impact.”

The new Amazon Bestsellers Rank History enables authors to see their bestseller rank over time, without needing to frequently refresh their books’ pages on Amazon.com.

“Authors hate to admit it, but checking our Amazon bestsellers rank can become nearly addictive,” said Karen McQuestion, bestselling author of “A Scattered Life.” “Author Central has made it easier for me to track my rankings over time. This feature, along with others on Amazon Central, saves me time which is better used for writing.”

In addition to these new features, authors who use Author Central have the opportunity to share the most up-to-date information about themselves and their work with readers. Authors can view and edit their bibliography, add a photo and biography to a personal profile, upload missing book cover images, add video, information about speaking events, and use a blog to connect with readers. Authors only need a book listed in Amazon’s catalog to be eligible to join Author Central. The Author Central service is also available in the United Kingdom, Germany and Japan.

Authors can learn more about Author Central and these new features at http://authorcentral.amazon.com.

Of course this look into the dark side of Amazon Sales Rankings won't fit you ... but perhaps you have an author friend who feel the slightest tinge of recognition???

Thanks to past Kindle Nation featured author John Yunker for sending in this absolutely hilarious, spot-on video that he and his talented wife, short story author Midge Raymond, created for the relentlessly growing fellowship for those of us who are powerless over our need to check our Amazon sales rankings....

If there's any justice in the world, this video will sell them more books than a dozen "book trailers."

Tip or Treat for Authors and Indie Publishers: How to Create a "Kindle for the Web" Sample of Your Kindle Book on Any Blog or Website

By Steve Windwalker

11.28.2010

Here's a great tool to help any indie author or publisher connect with readers by sharing free samples of their work.  All you need is a website or a blog, a Kindle edition of your book, and the patience to follow some very basic instructions.

What's it all about? Earlier this Fall Amazon launched the beta version of "Kindle for the Web," a new feature that should be a tremendous benefit for indie authors and publishers in their efforts to introduce ebook readers to their books, but unfortunately the company has been rather coy when it comes to sharing information to help embed "Kindle for the Web" samples on author and publisher websites and blogs. In fact, the specifics of the way the company has rolled out "Kindle for the Web" have led many authors to a mistaken conclusion that their books are somehow not eligible for the program.

Au contraire.

The beta "Kindle for the Web" program works for just about any book in the U.S. Kindle Store, except for free public domain books, based on my entirely anecdotal and unscientific research. 

So let's see if we can use this post to help open an important door for our readers and for anyone else with whom you would like to share this information. (We have to begin by sending you to another web page to copy the "script" for this tool, because if we simply pasted the script here you would see the tool rather than the script).

Here are the steps:

1. Go to this web page -- HTML SCRIPT TO EMBED "KINDLE FOR THE WEB" SAMPLE  ON YOUR BLOG OR WEBSITE -- and copy the HTML script from that page into a blog post or onto your website. (Be sure set your blog post or other environment to "Edit HTML" rather than "Compose" mode before you paste the script.
2. Select the Kindle edition for which you would like to provide a free sample, and isolate and copy its 10-digit ASIN (this stands for Amazon Standard Identification Number, and you can think of it as Amazon's version of an ISBN) to replace the ASIN in your script.
3. Add your own material or copy before and/or after the script to make the most of the sample feature.

Good luck! And please feel free to share your comments or email them to hppress@gmail.com. Naturally, as with anything else, getting this feature to work on your blog or website is only half the battle. The other half, or more, is attracting readers to see the feature on your blog or website.

Here's an unadorned example of how the "Kindle for the Web" Sample script looks in a blog post:

Note: You may substitute the 10-digit ASIN of your choosing within the single quotes for “asin:” and you may also experiment with and change the values for width and height to make “Kindle for the Web” reader fit your blog. Of course, we hope you will keep the ‘ebest’ value for “assoctag:” which supports the Kindle Nation Daily and indieKindle blogs.

Tips from Bestselling Author Scott Nicholson for Authors and Publishers: Maximizing Your Movin’ & Shakin’

(Ed. Note: Please welcome bestselling author Scott Nicholson to indieKindle for this guest post this morning. I would be happy to consider similar pieces from other authors, but Scott is a shining example of a successful author who possesses some real wisdom and is willing to share it. And just to underline how important his overall approach has been, let me note that Disintegration remains firmly in the top 50 in the Kindle Store sales rankings more than three weeks after its Kindle Nation sponsorship. --S.W.)

By Scott Nicholson, Guest Author
http://www.hauntedcomputer.com/

I’ve worked with Stephen Windwalker and Kindle Nation Daily several times this year, my first year as an indie author. And I can tell you from a career in media and as a New York author, marketing is a real crapshoot. The fact that I spend my marketing money here is a testament to my faith.

Windwalker has that thing called “target audience.” If you’re a Kindle author, he can introduce you to a Kindle audience better than anyone on the Internet except Amazon itself. KND subscribers are voluntary—they want the message. And you’re part of the message. (Ed. Note: When Scott refers to KND throughout this article, he is referring to the Kindle Nation Daily sponsorship program, which is described on this info page.)

But it’s not fair or realistic to expect KND to be the magic bullet. To maximize the impact of an instant audience, you should already have a platform firmly in place. So take the time to build your business from the ground up, starting by writing the best book you can, revising it, getting some proofreading or peer editing, and then seeking out professional cover artists (I use Neil at Ghostwriter Publications) and formatting (I use Ted at Dellaster Design).

While you’re doing that, grow your newsletter and meet Twitter and Facebook friends. Don’t worry about “numbers.” Better to have 10 people who share your enthusiasm than 1,000 “followers” who ignore you. Cultivate people who believe in your message and contribute to their lives as you can. Then, when your KND sponsorship is scheduled, mobilize your friend base. Try to get your book up a little early if you can, as a “soft opening.” That will give you time for sales, reviews, and a chance to work out any kinks. Then inspire your friends to amplify the sponsorship with freebies or other unique opportunities.

In my case, giving away Kindles as prizes on my blog tour was a natural fit. Even people without Kindles who participate will probably buy kindles later and maybe buy my books. If not, we had fun meeting and learning about the new digital era. It’s like giving away seeds to your gardening neighbors—it’s likely to come back in the form of tomatoes and zucchinis.

Price low, as Stephen recommends. I fared much better dropping to 99 cents for a limited time, because even after a number of books, there are plenty of people who don’t know me and won’t spend $6 or $9 on an author that’s new to them. I want people to try me because I believe they’ll want my other books, too.

I’ve done very well with my KND sponsorships. My crime thriller Disintegration hit #44 overall on the Kindle list the day after my sponsorship Oct. 31, partly because I already had the launch in place through my newsletter, with the stated goal of hitting the Top 100 (because then I’d give away an extra Kindle, so it was not only a team effort, it also carried personal incentive for participants). Disintegration was also a #1 Kindle Mover & Shaker, proof of its rapid rise up the charts.

The Red Church hit #144 after a Scary Short feature on KND a month ago and has stayed highly ranked in “Ghosts” ever since. Drummer Boy hit the 300s during a one-day blitz. On Saturday, Nov. 6, I ran a mini-campaign built around As I Die Lying and hit #317.  The only time I didn’t get big success was when I released my YA paranormal romance October Girls under a pen name. There were only two reviews at Amazon at the time, few sales, and no one knew who “L.C. Glazebrook” was. That to me showed the stark difference a foundation makes.

But don’t get hung up on rankings. Books have a natural rise and fall in the Kindle era, so don’t panic when you slip. You’re going to slip. Every writer in history eventually slips. You can always come back by staying positive, staying consistent, and staying visible without exhausting your social capital. And your next KND sponsorship will build on the previous effort. It’s a long-term investment in your business, not just a quick buzz.

Most importantly, think of your readers as “friends.” I’m uncomfortable with the words “followers” and “fans.” It implies a note of smug superiority. But you are nothing without your readers. Treat them like gold, and treat them like equals. So treat yourself like gold. That’s the true secret to success.


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Scott Nicholson is author of 12 novels, including the thrillers Speed Dating with the Dead, Forever Never Ends, The Skull Ring, Burial to Follow, and Cursed! With J.R. Rain. His revised novels for the U.K. Kindle are Creative Spirit, Troubled, and Solom. He’s also written four comic series, six screenplays, and more than 60 short stories. His story collections include Ashes, The First, Murdermouth: Zombie Bits, and Flowers.

Join his Kindle giveaway blog tour at http://www.hauntedcomputer.com/blogtour.htm.